15–20%
What share of first-time guests return for a second visit, why most don't, and the follow-up habit that separates the top quartile.
See the breakdown →Ministry benchmarks
How does your church compare?
Real numbers from published research — attendance, giving, email, social, apps, volunteers, and visitor return — each with a breakdown by church size. Context for reading your own numbers, not a scoreboard.
28–34%
How church email open rates compare to nonprofit and retail benchmarks, the breakdown by church size, and the subject lines and send times that lift opens.
See the breakdown →60–67%
The digital share of church giving, mobile vs. desktop, recurring vs. one-time, average gift size, and how it breaks down by church size.
See the breakdown →85–95%
In-person recovery vs. 2019, the rise of total digital reach, multisite growth, and how recovery breaks down by church size.
See the breakdown →2.5–4%
Average engagement rates for church Instagram, Facebook, and TikTok accounts, broken down by follower-count tier, plus what the top accounts do differently.
See the breakdown →18–26%
Weekly church app usage, push notification open rates, and sermon replay rates — with the breakdown by church size and what drives midweek opens.
See the breakdown →14 months
Average volunteer tenure, the share of regulars who serve, first-90-day drop-off, and the recruitment channels that actually work.
See the breakdown →1 : 4
Online vs. in-person attendance ratios post-COVID, online's share of total reach, sermon replay behavior, and how it breaks down by church size.
See the breakdown →// Join the network
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