Churches beat almost every other sector on email opens. Congregations actually want to hear from you — the trick is not wasting it.

How it compares

By church size

What the above-average churches share

1. 01Sent from a person's name, not a generic 'info@' address
2. 02One clear call to action per email, not a newsletter of ten
3. 03A consistent weekly cadence the congregation comes to expect

Worth trying

• ✦Subject lines under six words consistently lift opens
• ✦Tuesday and Thursday mornings outperform Mondays
• ✦A Sunday 6am "here's what's happening today" email over-indexes

Sources

• Mailchimp nonprofit email benchmarks
• Church Communications Group research

Related benchmarks