For every four people in the room, roughly one more is watching online — and they aren't all would-be in-person attenders. Online is its own front door.

How it compares

By church size

What the above-average churches share

1. 01Treating online as a front door, not a fallback for the sick or away
2. 02A host engaging the stream directly, by name
3. 03A clear path from watching at home to belonging in person

Sources

• Barna Research
• Pushpay engagement data
• Lifeway Research

Related benchmarks